Elrow is an immersive party that emerged in Barcelona just over 7 years ago. After years of working in the entertainment industry and being the first to bring electronic music to Spain, the Arnau family saw that simply having a DJ play music was not enough anymore, and therefore decided to interact with the crowd by throwing toys and playing with them. Since then, the performances began: actors, decoration, confetti, and many other elements were used to spice up the parties.
After their party this year at The Gärten in Lebanon, we decided to have a quick chat with the people from Elrow to find out more about their history, present, and future. Here’s what happened:
1. Elrow events are known for their welcoming atmosphere and inclusive vibe. How do you achieve that consistently and around the world?
Elrow is a family run business, and we aim to achieve that feeling at each one of our events. The customers are the most important part of the party, and making them feel welcome and happy is extremely important for us. The experience starts from the minute someone buys a ticket to our events, so we are very careful to make sure everyone is getting the best treatment possible. We also work with people that have the same philosophy as us, so this feel we bring forward at our events can be replicated at every party we throw worldwide. In the end, we are all a big international family!
2. The electronic music scene is finally booming and is kind of making it’s transition from the underground to the light. How would you describe Elrow in that light?
I think Elrow sits comfortably in between the underground and the mainstream. We have lots of elements like confetti, colours, decoration, actors, and more, that were traditionally only found in the more mainstream parties, but our music policy lies in the underground, without being too dark. I think that’s a great combination to attract people that have grown out of EDM parties, while underground people can also have fun with us.
3. How would you define the sound of Elrow to a time-traveller from 1920s?
Haha, great question! I would say it’s the uplifting beat of a drum accompanied by nature’s most savage elements all melted together to bring happiness and joy to everyone that listens to it, lol.
4. What artists have you hosted along the years that left the greatest impact on their audience?
I think with Elrow is more like an overall feel; everything comes into play: the music, the confetti, the decoration, the performers… everything together makes for a great party. We have had great guests and people that are really into our style of events, so I think that naming just a few artists is not really in the spirit of Elrow. We do have artists like Eats Everything, Sante, Sidney Charles, Joris Voorn, Seth Troxler, Jackmaster, and many others, that are very close friends of both the brand and us personally, so those are the people that make the difference I guess ;).
5. Beirut, through entities like Uberhaus and artists, has been a landmark on the electronic music world map. You came to Beirut. What can you tell us about that?
We were very excited about coming to Beirut, and now that the first event has happened, we are over the moon. It was a sold out event and one of the best parties of the year to be honest, so we are very excited to come back as soon as possible!
6. Any secrets or behind-the-scene insights you would like to share?
Hahaha, I think the secret is work hard and be passionate about what you do. This is an industry you have to be passionate about, otherwise it just doesn’t work. We are all very passionate about what we do at Elrow. We love our jobs and I guess thats what transpires with every crazy party we throw.